Hello
I'm Kirstie Smith, a marketing strategist with a belief that every brand has a story waiting to be told. With a background spanning industries such as fashion, lifestyle, and wellbeing, I’ve spent over 15 years crafting strategies that not only attract attention but cultivate trust. My experience includes navigating the intricacies of B2B, B2C, and D2C marketing, allowing me to tailor approaches that resonate with diverse audiences.
I’ve grown and led teams, launched brands, run numerous campaigns, and engaged with communities of thousands. My journey has shown me that marketing is not just about tactics; it’s about creating relationships and fostering a sense of community. My unique blend of analytical insight and creative flair enables me to see the big picture while sweating the details—ensuring that every strategy I implement drives not just leads but meaningful conversations.
I’m particularly passionate about mentoring the next generation of marketers, teaching at Birmingham City University, and being one of the inaugural members of BRUMWIM. I also founded Social Circle, a community for social media enthusiasts to learn and share insights. I believe in empowering others and lifting each other up in our journeys. If you’re ready to embark on a marketing journey that prioritises authenticity and results, let’s connect and create something exceptional together.
Why partner with me?
Choosing to partner with me means engaging with someone who values honesty and transparency above all else. I’ll always provide advice straight from the heart and let you know if I’m the best fit for your needs. If not, I’m more than happy to recommend other trusted, excellent marketers from my network who can help.
With over 15 years of experience on both the brand and client sides, I understand the ins and outs of the marketing landscape. I pride myself on being organised, an effective communicator, and flexible—ready to adapt to your preferred working style, whether that’s your choice of communication channels, software, or hours. Based in Birmingham, I’m perfectly positioned to connect with clients, brands and businesses across the country.
Outside the 9 to 5
Beyond the world of marketing, I indulge my creative side in a variety of ways. Living in Birmingham's vibrant Jewellery Quarter, I’ve recently taken up jewellery-making and am currently immersed in a course to refine my skills.
I’ve also developed a love for plants—yes, I now have over 50 thriving green companions. My home reflects my passion for colour and creativity, with a new room transformation happening most months in my industrial old badge factory.
Art is a constant source of inspiration for me. I enjoy exploring galleries and curating a collection of prints, embracing the joy of pretending to be an art collector. I also love a good old pub, where I can enjoy a pint of real ale, and I’m always up for a travel adventure. And let’s not forget my cat, Jeff, who keeps me company through it all.
Dive right in
Get in touch
If you’re facing a marketing challenge or have a project in mind that could use a bit of extra support, I’d be thrilled to hear from you. Whether you’re looking for strategic advice or hands-on help, I’m here to lend a hand. Feel free to reach out, and let’s have a chat about how we can team up to make a positive impact together. Looking forward to connecting!